Google Ads Case Study Renovation Services

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Client Background

The client, a Renovation Service company, wanted to generate qualified inquiries and booked meetings through Google Ads. Their goal was to connect with homeowners and property managers actively searching for renovation and remodeling solutions.

The Challenge

  • Keywords were too broad, wasting budget.
  • Ads didn’t highlight strong value propositions (free consultation, packages
  • No clear tracking system to measure booked meetings.
  • Campaigns were running 24/7, wasting spend during low-converting hours.

Our Solution

To fix these issues, we implemented

Keyword Refinement

ocused only on high-intent renovation keywords (kitchen, bathroom, flooring, home remodeling)

Geo-Targeting

Geo-Targeting Limited ads to highdemand service areas to reduce wasted spend.

Compelling Ad Copy

Compelling Ad Copy Added CTAs like Free Consultation, Affordable Packages, and “Book Today.”

Conversion Tracking Setup

Conversion Tracking Setup Tracked form submissions, phone calls, and booked meetings.

Ad Scheduling Optimization

Ad Scheduling Optimization Ran ads primarily in the evenings and weekends when homeowners were most active.

The Results

Campaign Performance Breakdown

2.8K

clicks

1.4$

Avg.CPC

132

Meeting Book

2.86K

Cost

Client Testimonial

Zyntra Marketing helped us book 132 qualified meetings at a great cost and brought a steady flow of new clients to our renovation business.
Manager

Conclusion

Through our optimizations, we booked 132 qualified meetings at just $21.67 per meeting, reduced wasted ad spend, and built a scalable client acquisition system for the renovation business.

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