Case Study: Scaling a Home & Kitchen Brand with Amazon PPC

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Client Background

A leading Home & Kitchen brand with a catalog of over 500 SKUs approached Zyntra Marketing to optimize its Amazon PPC performance. Despite having hundreds of products listed, the brand was facing difficulties in generating consistent sales due to unstructured advertising campaigns and inefficient inventory management.

The Challenge

  • Out of more than 500 SKUs, a large portion was inactive or out of stock, resulting in wasted ad spend and reduced visibility.
  • Campaigns lacked clear segmentation, with budgets being spread thin across underperforming products.
  • High wasted spend on non-converting keywords and irrelevant placements.
  • Limited visibility in a highly competitive Home & Kitchen category, making it difficult to rank for relevant search terms.

Our Solution

Zyntra Marketing implemented a structured, data-driven approach to maximize profitability and scale the brand’s Amazon PPC campaigns.

Inventory Segmentation

Analyzed 500+ SKUs and identified 390 active listings, focusing campaigns only on in-stock, revenue-driving products.

Campaign Restructuring

Created separate campaigns for high-performing SKUs, new product launches, and branded keywords to ensure efficient budget allocation.

Keyword Optimization

Conducted in-depth keyword research to identify high-intent search terms within the Home & Kitchen category, increasing visibility among purchase-ready shoppers.

Budget Reallocation

Redirected ad spend toward the top 20% of products generating 80% of revenue, significantly reducing wasted spend.

Ongoing Optimization

Introduced continuous A/B testing of ads, creatives, and bid strategies to maintain growth and maximize ROAS.

The Results

Within 90 days, Zyntra Marketing delivered measurable improvements:

390

PPC visibility.

390 active SKUs fully optimized for PPC visibility.
38%

Ad Spend

38% reduction in wasted ad spend by eliminating non-converting keywords and inefficient campaigns.
5.4x

ROAS

ROAS increased from 2.1x to 5.4x.
72%

Overall Sales Growth

Overall sales growth of 72% across the Home & Kitchen product line.
50

SKUs Ranking

Top 50 SKUs consistently ranking on the first page for high-intent keywords.

Client Testimonial

Partnering with Zyntra Marketing was the best decision for our brand. Their structured PPC strategy and precise campaign management helped us scale our Home & Kitchen category while doubling monthly sales.
Manager

Conclusion

This case study demonstrates how Zyntra Marketing drives tangible results for multi-SKU brands in competitive categories. By combining inventory analysis, campaign restructuring, and continuous optimization, we transformed the advertising efficiency of a Home & Kitchen brand, delivering both profitability and long-term growth.

At Zyntra Marketing, we specialize in turning underperforming campaigns into high-performing growth engines. If your brand is facing similar challenges, our team can help you achieve the same results.

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