Driving Scalable Growth for a Beauty Brand with 886 SKUs

Client Background

A leading Home & Kitchen brand with a catalog of over 500 SKUs approached Zyntra Marketing to optimize its Amazon PPC performance. Despite having hundreds of products listed, the brand was facing difficulties in generating consistent sales due to unstructured advertising campaigns and inefficient inventory management.

The Challenge

Catalog Complexity: With nearly 900 products, campaigns were spread too thin, making it difficult to identify and scale top performers.
High wasted spend on non-converting keywords and irrelevant placements.
Competitive Market: The Beauty industry is highly competitive, with high CPCs and strong brand competition.

Our Solution

Zyntra Marketing implemented a structured PPC strategy designed to maximize efficiency and scale profitable growth.

Catalog Segmentation

Catalog Segmentation: Divided 886 SKUs into strategic groups top-sellers, mid-performers, and new launches ensuring tailored ad strategies for each segment.

Campaign Optimization

Launched separate Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for improved coverage.

Keyword Strategy

Conducted extensive keyword research to target high-converting, niche-specific terms while eliminating irrelevant traffic.

Budget Prioritization

Redirected spend to the top 15% of SKUs generating the majority of sales, while maintaining visibility for growth-potential items.

Performance Tracking

Implemented weekly reporting and A/B testing for bids, creatives, and placements to ensure consistent growth.

The Results

Within 120 days of management, the Beauty brand experienced measurable improvements

886

PPC visibility.

886 SKUs strategically optimized for PPC campaigns

38%

Ad Spend

38% reduction in wasted ad spend by eliminating non-converting keywords and inefficient campaigns.

5.8x,

ROAS

ROAS improved from 2.4x to 5.8x, making campaigns significantly more profitable.

81%

Overall Sales Growth

Overall sales increased by 81% across the product catalog.

SKUs Ranking

Several flagship SKUs ranked consistently on page one for high-intent Beauty keywords.

Client Testimonial

Zyntra Marketing helped us take control of our massive catalog and turn it into a growth engine. Their structured approach to PPC not only reduced wasted spend but also drove consistent sales growth in one of the most competitive categories on Amazon.

Manager

Conclusion

This case study highlights how Zyntra Marketing empowers brands with large, complex catalogs to scale profitably. Through segmentation, precise targeting, and continuous optimization, we helped a Beauty brand with 886 SKUs achieve measurable growth and market dominance.

If your brand is struggling to scale in a competitive marketplace, Zyntra Marketing can provide the expertise and strategies to deliver predictable, profitable results.