Campaign for a Construction Service
Client Background
The client, a construction services company, wanted to consistently generate qualified leads and book consultation meetings with homeowners and businesses. The focus was to maximize ROI while keeping ad spend efficient.
The Challenge
- High competition in the construction services market, driving up ad costs
- Wasted budget on irrelevant clicks from non-serious inquiries
- Difficulty in consistently booking qualified meetings with homeowners and businesses
- Lack of proper tracking to measure ROI and optimize ad spend
Our Solution
To solve these challenges, we implemented a highly targeted Google Ads strategy focused on driving quality over quantity
Keyword Optimization
We targeted only high-intent search terms such as home renovation contractor near me and commercial construction services, ensuring ads reached people actively looking to hire.
Local Targeting
Campaigns were geo-focused to attract homeowners and businesses within the client’s service area, reducing wasted spend
High-Converting Ad Copy
We highlighted trust, reliability, and on-time project delivery to attract serious prospects.
Smart Bidding & Budget Control
Adjusted bids in real time to keep CPC low while maximizing conversions.
Continuous Testing & Optimization
A/B testing on headlines, keywords, and landing pages to steadily improve CTR and conversion rate.
The Results
Campaign Performance Highlights
Client Testimonial
Conclusion
This campaign proved that a targeted, data-driven strategy can turn ad spend into real growth. With 132 booked meetings at just $21.60 each, the client achieved sustainable lead generation. The results highlight how Google Ads can be a game-changer for construction services.